This week’s fashion summary has a very organic twist, thanks to a few drops of Ralph Lauren’s signature 100% recyclable adidas, which aim to help reuse the creative methods of creating plastic oceans. In addition, we will see a capsule inspired by the classic horror 2015, The Witch; Puma joins Motorola to remind us of the sound of hellomoto and Nike takes over his field group with a retro collection. Note, the fashionistas.
100% recycled adidas shoes
adidas continues to raise awareness about plastic pollution in the oceans with the launch of its new sports shoe, FUTURECRAFT LOOP, a high performance running shoe that is 100% recyclable. In addition to Parley for the Oceans, the shoe contains durable material in all its parts. The best of all? When the shoe finishes its life cycle, each pair will be sent back to adidas for recycling: it will be washed, sanded to form pellets and melted into a new pair, so it’s time to throw away the dirty shoes. The official launch is for the spring/summer 2021. Yay!
Puma x Motorola: nostalgic retro-futurism
This week’s Puma sports brand unveiled its latest collaboration with the RS-X line, this time with Motorola’s mobile phone maker. As expected, the theme of both shoes is that of the pre-iPhone era, where Motorola was a forward-thinking phone with gigantic technology. The collection, which also includes a number of apparel, is part of an effort to collaborate with nostalgic Puma brands, such as Sonic the Hedgehog, MTV, and Polaroid. The Motorola version of the RS-X features touches the text Hellomoto, which will spark a Pavlovian reaction among all those who had a fire phone a few years ago. The line will go on sale on May 4th.
Ralph Lauren develops with a reusable classic
adidas is not the only brand committed to environmental transition: Ralph Lauren recently promised to remove at least 170 million plastic bottles from landfills and oceans in 2025: the reform of its iconic polo with threads comes entirely from recycled and colored paper bottles with an innovative process and without water. Each chemistry averaged 12 bottles and was produced in collaboration with First Mile, an NGO focused on sustainability and positive social consequences around the world.
Online Ceramics brand is back with a new pop culture party for the month of April: she was associated with the A24 studies in a horror film co-written by Robert Eggers 2015, the witch. The capsule contains short-sleeved shirts and long sleeves with graphics, indicating the film showing the main character of Thomasin (Anya Taylor-Joy’s game), and the Black Phillip goat and more black, white, red and beige, with a graphic print in black white, red, green and yellow. They are already selling via this link.
The Nike All Conditions Gear Line (or ACG) line has undergone some changes in recent years after designer Errolson Hugh left for the company in 2014. Since then, the sports brand’s collection of grounds has been a bit unresolved, but from this year, James Arizumi takes over. Japanese leader of his work with Nike SB, and intends to revive the new version line that will fall in the coming months, inspired by retro silhouettes and mountain lovers, the landscape and the most extreme conditions will benefit very soon. We leave you with some of the first looks.